Aron Lukacs
Builder, Connector, Storyteller
Sales & marketing across LogiNet and 22.design. But I got here through festivals, media production, and failed startups—not the usual route.
Turns out, briefing war correspondents and selling enterprise AI aren't that different. Both need clarity under pressure.
Hey, I'm Aron 👋 — I connect dots between culture, technology, and business that most people don't see. These days, I channel that perspective into LogiNet, where we build AI solutions that actually work, not just impress in pitch decks. And 22.design, where we create websites & no-code apps built to convert, not just to showcase 🎯 But I didn't start here. The journey went through festivals, war zones, failed startups, cultural centers under attack, and a psychedelic guitar band touring Russia. 👇 Keep scrolling—it gets interesting
LogiNet International
AI-enabled transformation partner delivering end-to-end software development since 2008. Custom AI solutions, web and mobile development for Vodafone, Auchan, Garmin.
Explore LogiNet22.design
Conversion architects from Budapest. UX/UI design, no-code development, and research-driven strategy that actually moves metrics. 200+ digital products optimized, 22% average conversion rate increase. Senior-only team building experiences that don't just look good—they sell.
See Our Work
The best solutions are simple - getting there is the hard part. Whether I'm positioning an offer, implementing AI, building prototypes, or shaping teams - it's about cutting through complexity to find what actually works. No hype, no theater. Just clarity, speed, and keeping it human.
Strategic Sales & Marketing
Turning complex B2B offers into clear value. Building funnels that convert, positioning that sticks, and go-to-market strategies that align teams from day one.
In-house AI-enablement
Helping teams adopt AI without the hype. Practical implementation, workflow integration, and building internal capabilities that create real competitive advantages.
From Idea to Prototype
Taking concepts from napkin sketch to working prototype. Rapid validation, lean builds, and strategic iteration that saves time and money.
Business Development
Reading markets, spotting gaps, moving fast. Polishing offers until they click, pivoting when data demands it, and entering territories others overlook. Pattern recognition meets execution.
Extremely competent, diligent and hard working. Aron went the extra mile to find solutions and deliver on our digital dynamic ads project for Sky Deutschland. His attention to detail and proactive approach made all the difference. I would welcome the opportunity to work with him again.
Aron extraordinarily kept all processes in hand—PR, marketing, sales, and international relations for Bánkitó Festival. A true renaissance person who plays on multiple instruments. His ability to juggle complex operations while maintaining creativity is rare.
Aron helped us put together an incredible webshop and pushed our business from fully analogue to heavily digitalised. His progressive and critical views challenged us in the best way possible. He didn't just build a website—he transformed how we think about our business.
I've always loved building - taking ideas from zero to something real. Tech, creativity, strategy, storytelling—I play them all, metaphorically speaking. Multiple instruments, one vision. Because great ventures aren't separate from culture or community. They're infrastructure. Innovation and successful businesses are just as essential to healthy societies as arts and open dialogue. Two sides of the same mission: building what matters.
Égboltkép (Osteroo)
Built a data-based print-on-demand platform for customizable personal gifts. Raised funding, led the team, ran the business. Then it failed. Those lessons - about building, selling, and knowing when to quit-shaped everything that came after.
Read my Forbes InterviewHungarian Shark Tank
Pitched Osteroo and secured investment from Peter Balogh, renowned technology angel. The experience of standing in front of investors and defending your vision—invaluable.
Read the RTL StoryBiTS labo.fr
Co-founder & marketing manager for Budapest-based crazy surrrealist clothing brand. Fashion shows, BiTS Radio parties, webshop ops, lots of Wordpress development - kind of a professional playground.
Flashbird Creative Workshop
We've experimented with videoblogs, music videos for local Hungarian bands - even started an underground cultural magazine, called Distgrict Zero. Kind of a post-high school motion picture experiment with friends. Learning how to work. Some of them became cinema professionals—I took a different path.
As much as it was an early professional friendship project, this video still takes a special place in my heart.
Field production is chaos - every decision matters, or you lose the story. I love that pressure. Briefing journalists on political context, "accidentally" trafficking crews across borders for the perfect shot, making split-second calls in the field. But the most important lesson I learned from Hind Hassan at Vice: it always has to speak about - and for - the people who are affected. The story isn't ours. It's theirs. We're just the conduit.
Producer / Fixer
Since 2015, I am working with NYT, Vice, ZDF, Al Jazeera, NRC and many more on politics, Ukraine coverage, field logistics and editorial stuff.
A Vice piece about the 2015 refugee crisis I worked on as a local producer
Sociomapping – A lecture about geopolitics and Hungary's relative position in the world
Hosted an episodic lecture series exploring geopolitics, economics, and societal trends. Two seasons featuring conversations with leading economists, diplomats, and policy experts.
Watch the full series of SociomappingOne of my favourite episodes, about the UK
Culture isn't decoration - it's the infrastructure of healthy societies. Arts, music, open discussions about politics and social issues-these aren't luxuries. They're how we create spaces where people think critically, argue constructively, and stay open-minded. I've spent years building those spaces, believing they matter more than almost anything else for the next generation.
Bánkitó Festival
Led all communications for one of Hungary's most iconic independent festivals. Marketing campaigns, press relations, international partnerships. Built the buzz, managed the team, connected people across borders.
We always had the most daring and crazy campaigns with Bánkitó—pushing boundaries, breaking conventions, making noise that mattered.
AurĂłra Cultural Center
Built communication strategy and brand design from scratch for Budapest's iconic underground cultural center. During the government's NGO crackdown, Auróra faced constant administrative attacks. Our intense media approach and supportive community kept us alive—coverage in NYT, Guardian, BBC, ZDF, Arte TV, Der Spiegel became our shield.
Read Magyar Narancs InterviewBudapest Showcase Hub
I had the honor to participate in the Eastern Europe's music industry showcase festival. When did you last hear great Estonian bands? Exactly. But they exist—come to BUSH. Connected V4, Balkans, and Baltics music scenes. Built the brand, ran campaigns, managed communications for 100+ industry professionals across 15 countries.
Startup Safari
Ran PPC campaigns, social media strategy, and documentation for Budapest's startup ecosystem event. Worked with partners like Skyscanner, Prezi, Morgan Stanley, Cloudera—building campaigns to pull in attendees from across the region.
Xaver Varnus
Xaver Varnus is one of the world's most celebrated organists and a cultural provocateur. He's performed in the greatest concert halls across five continents-from Notre-Dame to Carnegie Hall-bringing classical organ music to audiences who thought they'd never care about it. Known for his theatrical flair, virtuosity, and ability to make centuries-old music feel urgent and alive. Working with someone operating at that level of excellence and courage changed everything for me.
Xaver didn't just hire me-he mentored me. As his tour manager and assistant, I organized sold-out concerts, handled logistics, bookings, social media. But more than that, he showed me the professional world of arts and performing artists from the inside. How discipline, passion, and relentless excellence look in practice.
He railed me onto a journey I'm still on-connecting culture with people, building experiences that matter.
Deep Glaze
Managed this psych-guitar band through a flash of international career. Showcases across Europe, Russian tour, Moscow Music Week. Brief but intense—the kind of experience that teaches you everything about logistics, ambition, and what it takes to break through.
Adaptér
Innovative education and cultural center in Budapest. A creative technology knowledge base combining workshops, studios, and community learning. Responsible for sales and in-house product development - building educational programs around sustainability, digital literacy, and urban innovation.
Adaptér's creative technology knowledge base in action
SomlĂł-hill has always been home - just took a pandemic to bring us back. Childhood summers at grandma's, volcanic soil, ancient vines. We always dreamt of leaving the city but never had the courage - until COVID gave us the push. Now we're here as much as possible, working with the family winery, reconnecting with what matters. This is where I escape the daily rush, step back, and see things clearly. Sometimes you need distance to find perspective.
Family Winery in SomlĂł
My brother's winery in one of Hungary's most unique volcanic wine regions. Ancient vineyards, natural winemaking, stories in every bottle. It's where tradition meets innovation, and where I reconnect with what matters.
Taste our winesSomlĂł Stories
Our Substack about wine, terroir, and life
Piano is where I go when I need to think - not escape, but focus. Modern classical piano has this perfect balance: structured enough to keep you grounded, spacious enough to let your mind work. Hania Rani, Nils Frahm, Max Richter—they get it. Silence matters as much as sound. This is my constant companion for deep work and hard decisions.
Let's talk
If you're building something and need help making it clear, compelling, and ready for market—let's connect.